And by the first chapter, the first 5 pages, the first 250 words, and the first sentence.
You can even judge a book by a 140-character summary on Twitter.
Welcome to the world of publishing in the 21st century, where it's all about that all-important first impression.
Advice on hooking readers from the get-go abounds, but one of my favorite observations on the topic comes from fantasy author Brian Staveley and his blog-entry, "Shakira and Usher Hate Tolkien; Opening Sentences in Fantasy."
The whole article is excellent and well-worth a read, but there's one part that stands out. Staveley compares the opening scenes of 4 fantasy books that were published before 1990 and 4 that were published afterwards:
"Kicking off the old books we have:
• a birthday party (The Fellowship of the Ring, by JRR Tolkien),
• the description of a trail (The Sword of Shannara, by Terry Brooks),
• the sights and smells of a kitchen (Pawn of Prophecy, by David Eddings),
• and some geography... that also sounds suspiciously like history (The Wizard of Earthsea, by Ursula Le Guin)
• a beheading (A Game of Thrones, by GRR Martin),
• a strangling (The Lies of Locke Lamorra, by Scott Lynch),
• the potential death of the POV character (The Blade Itself, by Joe Abercrombie),
• and a soulless Reaper (The Killing Moon, by NK Jemisin)
Yikes.
Makes me wonder: would those four pre-1990 books - all excellent, all classics, all examples of the best ever in the genre - get rejected by today's literary agents and publishers, simply because they don't start with a bang?
I would hope not.
Then again, if those books debuted in 2017, they might start out a little differently than they originally did:
"I began The Sword of Shannara, way back in 1977, with a long descriptive passage that set the scene and gave the reader a leisurely first look at one of the protagonists. Really, I meandered about for almost the first hundred pages. I got away with it then, but I wouldn't think of doing that in today's entertainment climate."
Terry Brooks, Sometimes the Magic Works

Speaking of judging covers I believe it shouldn't be overlooked that good art work on the cover definetly doesn't hurt. I will admit a good cover will draw my eye more readily when perusing the book shelves. Good example: I could stare at Erikson's covers for hours. Hmmm...maybe that is why it is taking me so long to finish that series ;)
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